Official Movie Quiz Book
Site member fbi_woman was able to obtain a copy of The Golden Compass' Official Movie Quiz Book at the official trailer release party earlier this month. The book contains never before seen pictures including concept art. JParry has also kindly provided a comprehensive summary of information and quotes gleamed from the Quiz Book, such as John Faa's ship being named the Noorderlicht (Northern Lights in Dutch) and the Master of Jordan being arrested by Magisterial Police for heresy, in this thread in the Cittàgazze Forum. Click on the thumbnails below to see larger versions.View all 100 scans in the Quiz Book gallery in Photograms
Trading Cards

Trading card company Inkworks is also releasing a trading card game set based on The Golden Compass in November 2007, which promises to capture "all of the action and amazing worlds with a 72-base card set". Each box set will also include one of eleven special "Pieceworks" cards (seen on the right, click for a larger version). These cards contain actual fabric used in the making of the movie's costumes such as Serafina's dress, Lord Asriel's suit or Mrs. Coulter's dinner dress. More information on the Inkworks site here. Inkworks is also offering a free promo trading card to both United States and international fans.
Board games
Play.com is advertising a DVD Adventure Board Game based on The Golden Compass (seen on the left, click for a larger version) to be released on the 30th of October.
Action Figures and Dolls
The Tonner Doll Company have produced high-end collectible dolls based on the likenesses of Nicole Kidman, Daniel Craig and Dakota Blue Richards in their respective roles. The Lord Asriel and Mrs. Coulter dolls stand 17 and 16 inches tall respectively while Lyra's doll stands 12 inches tall.
Also to be released this month is the official toy line from Corgi International, which includes action figures (some of which are below, click the thumbnails to see larger versions), poseable and spring-loaded battling panserbjorne with removable armour, alethiometers, vehicles and plush dolls.
View the full toys gallery in Photograms
PEZ Dispensers and Movie Bag

Other merchandise to be released include the collectible PEZ dispensers seen on the left and The Golden Compass Movie Bag by novelty confectionery manufacturer Mr Lucky Bags on the right.
The Movie Bag is described as a "unique concept that combines an activity-based movie poster with confectionery and other novelties that are all themed and 100% branded to the movie" and is expected to coincide with the launch of the movie in December.
There are many other items of merchandise, such as apparel and 2008 calendars which you can view in the Merchandise gallery in Photograms and other companion book covers which you can view here.

























7 comments - Add yours
#1
Fantastic! I may not love all of it but merchandising = marketing, more views = more viewers. In any case it’s great to see more “stuff” available.
The premium trading cards “pieceworks” set are really pretty interesting! I know I’m sending away for my free promo card!
# October 25, 2007 15:25 by Phit
#2
i find this all a little ridiculous
# October 25, 2007 16:22 by stevenspritzer
#3 Merchendise
I for one will not be buying into this merchandising. I love the books to death, I own all the hardback copies and have read them at least 5x each. I also own TGC on audio tape. I however at most will probably buy a poster if I love the movie but I hate to see it when it becomes so commercial and I’m not going to go out and spend tons of money on lots of cards and pieces of plastic that I don’t need.
I don’t know somehow I understand it’s necessary so they can go on and make the second and third books into films but I find it kind of excessive. I mean when they are selling Iorek’s slashing claws that make noise I mean common who needs that.
# October 25, 2007 20:20 by SirGrant
#4 Whoa.
You know, when I read the books five years ago… I never thought… PEZ?! Oh holy hell.
Guess it comes with the movie. Le sigh.
-AlethiometerGal
# October 25, 2007 20:59 by AlethiometerGal
#5
Wasn’t sure whether to laugh my ass off or throw up at the sight of an Iorek Byrnison ‘plushie’ Iorek is NOT ‘cuddly character. Ah well. Money speaks louder then authenticity I suppose.
When I heard about planned merchendise for the film, I was thrilled at the idea of an Alethiometer, but I hope to hell the plastic ones won’t be the only ones made. I’d prefer metal- sturdier and truer to the book.
# October 26, 2007 01:27 by CS
#6
Master Replicas is part of Corgi and they’ve made some lovely stuff in the past, I’d expect the alethiometer replicas to come from that direction but haven’t heard anything yet.
# October 26, 2007 15:04 by Phit
#7
That Asriel doll in the picture with the Lyra doll looks more like Harrison Ford than Daniel Craig…
# October 27, 2007 08:33 by Samwise