New Line Cinema and World Wildlife Fund (WWF) are launching a Global Warming awareness campaign to help educate the public about the impact global warming is having on animals throughout the world.
On the campaign website www.worldwildlife.org/goldencompass visitors can view a panoramic lineup of the animal spirits or "dæmons" featured in the film, many of which are the same species that WWF works to protect in the real world. Fans of the film can also show their support for WWF and its message of species protection by "adopting" a real-life animal whose species is featured in the film – including polar bears, snow leopards, and monkeys – through the site.
"Polar bears are an iconic image in our film, and this is a very organic partnership for us," says Chris Carlisle, New Line's President of Domestic Marketing. "It adds an important layer to our campaign and we're thrilled to work with the World Wildlife Fund and support the work they do."
The partnership also features a video featuring actress Dakota Blue Richards in a voice-over discussing polar bears. New scenes include a glimpse of Lord Asriel on an Arctic trek and a goodnight kiss from Mrs. Coulter.
There are also sweepstakes featuring a grand prize trip for four to Manitoba, Canada, to view polar bears in their natural habitat.
2 comments - Add yours
#1
That last part made me LOL.
But that aside, the film is a wonderful opportunity for a team-up. I’m glad they came up with something like this.
# November 1, 2007 15:31 by wrinkle
#2
I applaud New Line and WWF for uniting to bring awareness to this serious problem. This is just wonderful.
# November 1, 2007 19:15 by cantado