Public radio

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Public broadcasting, also known as public service broadcasting or PSB, where radio, television, and potentially other electronic media outlets receive funding from the public, has traditionally been the dominant form of broadcasting around the world. The broadcasters' funds can come directly from individuals through voluntary donations, or licence fees, or indirectly as state subsidies that originated as taxes. Some public broadcasters supplement this with contributions from corporations, in return for advertising time . However, when advertisements occur on public broadcasting outlets, they are usually much shorter and less attention-grabbing than on commercial broadcasting stations.

Commercial broadcasting now occurs in many countries around the world, and the number of countries with only public broadcasting has declined substantially. The mass media marketplace is tremendously competitive, and as such, it can be difficult for a public service broadcaster to survive amongst commercial interests. This may become even more of an issue with the increased number of channels that digital broadcasting provides.

An example of public radio is BBC Radio 4.

Source: Wikipedia

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